Frankies was named after the shortest serving Australian Prime Minister (from 6 to 13 July 1945). The logo was designed to have a vintage feel as well as the use of the iconic fedora, the prelaunch campaign was promoted Frankies serving 8 days, a pun referring to the term Frank served in office.

Signage and website accompanied the logo design as well liasing with interior designers and signwriters for the client to assure retro brand implementation. The website was designed by Even Dots and Developed in Joomla by 23 Creative.